How to handle a complaint given on forums, social media, blogs?

To handle a complaint on forms / social media as I suggested earlier we should have a positive dialogue with the customer and try to solve the problem which he/she has faced amicably. After making sure that the complaint is resolved. Request the customer to give a thanks on the same forum sing that the issue is resolved. Because there are lots of people there who is the part of forum and which gives a positive impact on them in respect to our brand.

In case of blog. It will be same process but in this case we have to contact the clog owner to convey our message. But there are lots of cases where our competitors can also leave some negative comments to defame our brand name. In this case we can directly approach google via google forum and give a complaint against them. But before doing so we should have a proper evidence that we are not wrong and it’s the competitor who is trying to defame our brand name.

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How to reduce cost of complaints?

For instance, if there is a customer who didn’t got good service from our company he might end up putting something negative on the internet. Which might harm the reputation of the website/ business.

Following below are some of my suggestions which can help to maintain the reputation. Obviously there are some cost involved in it which might incur in the process of doing this. But doing so it will only increase our brand value.

  1. If we see any complaints on any form or social media. We should be quick enough to reply for their grievance. For ex there was one of my client called for ex, ABC (I am not giving the real name since I have not taken permission from them to publicize their name), which was basically into hair and scalp treatment. Since the number of clients were more.  So it was obvious that some clients didn’t feel they got the correct type of service which they deserved. So some of the customers go online and put some negative comments. Hence I was responsible for eliminating those comments with fair dialogue with customers. Now here come two things either to give them the service or to refund the money. We suggested to give them a service again. Because refund of money is something which is coming as loss for the company. So most of the customers were happy about giving them service again. This way we kept the negative comments on a lower side.

  2. It’s true that customer is the king. We should treat the customer as the king. Even after the sale is done there should a constant touch with customer. For ex giving them some complementary offer or discount. The two thing we should expect is one business and then good reputation on social media. Just request to give a thanks / feedback on our social platform so that others feel yes the company is good and genuine.

  3. With more and more dialogues with customers through digital medium the less of complaints and less cost of complaints. Because no one likes dump and deaf. If there is proper reply, then there will be less of complaints hence cost involved in it will reduce considerably.

  4. We should make sure whatever we promise to clients, do we offer them and that too on time. Are all the commitments written on the website is crisp and clear with terms and conditions if any? Because most of the time customer gets confused what’s written on website and what they actually get in the end. So we should be clear enough when there is any announcement or statement given on website, social media or advertisement.

Pictures of our newly bought house at Panvel, Navi Mumbai

Following are the pictures of our new house at Panvel, Navi Mumbai

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SEO Training Courses and SEO Classes in Navi Mumbai

Dear Students,

I am Sunil Nair.  SEO Expert and having more than 12 years experience in  digital marketing and online marketing. Following below are  the course details.  I will also make sure that you get placement in good company after completing the course. For more details kindly contact me at 9820831800 or email sunilnair2001@gmail.com . This SEO course is affordable and low cost so that every one can afford the course for better future.

* Search Engine Basic

  * Internet
  * Website
  * Portals
  * Search Engines
  * Directories
  * Search Engines V/S directory
  * Major search engines and directories
  * Page Rank
  * Website Architecture
  * Essentials of good website designing
  * Domain
  * Hosting
  * How the Search Engine works
On Page Optimization
  * Meta Tags
  * Description
  * Keywords
  * Creating Robots file
  * Header and footer
  * Creating sitemaps
  * Optimizing Seo content
  * Image tag optimization
  * Keyword Density Analysis
  * Anchor Text
  * URL renaming/re-writing
  * Google webmaster tools
  * Yahoo Feed Submission
Keywords Research and Analysis
  * SWOT Analysis of Website
  * Keyword research
  * Competitor analysis
  * Finding Appropriate Keywords.
Off Page Optimization
  * Submission to search engines
  * Local marketing
  * Directory Submission
  * Blog Submission
  * Article Submission
  * Free Classifieds
  * Forums
  * Press Releases
  * Video optimization
  * Link Building
  * How to promote home page
  * Promoting Subsequent pages of the website
  * Black Hat / White Hat
  * Blog Comments
Google Adsense Training
Affiliate Marketing Training
Google Analytics Training
Social Media Optimization(SMO) Training
Facebook Training
Twitte Trainingr
Linked in Training
URL Shortening Tools
Using Tools and Applications for SMO
Social Bookmarking Training
What You Will Learn:
  * Introduction to search engine optimization (SEO).
  * How to create effective page Title Tags.
  * How to create an effective and optimized META Description Tag.
  * How to create an effective and optimized META Keywords Tag.
  * How to research and select appropriate keywords to target.
  * How to successfully integrate search keywords within your web site copy.
  * How to optimize each page of your web site step-by-step.
  * Overview of important search engines and directories.
  * How to submit your site to important search directories.
      * An overview of what search engines consider to be “spam”.
  * Web design elements to avoid to ensure your site is search
engine compatible.
  * How to monitor your search rankings and site traffic.

Sanjana Charitable Trust Launching Soon

September 19, 2015 1 comment

This is my honor to tell each and every one that i am starting a Trust the name of my daughter Sanjana, which will be called as “Sanjana Charitable Trust ” which will be also called as SCT. This trust will be operating from Mumbai

The main objectives of the trust will be

1. Food for poor childrens

2. Basic education for childrens

3. Protect childrens against human trafficking

4. Protect childrens against child labour

5. Protect childrens against child abuse

We will be including more of the objectives as we grow our trust.

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Search engine optimization (SEO) Strategy

The following article in which the strategy is divided into two that is onpage and offpage. I have given a detailed analysis after each point. That is description and its benefits as well as impact on the same. This will give a clear idea for the client as well as for SEO person who is performing the activity for the client. Please following below guidelines. This will be beneficial for you

ON Page Optimization Activity

Website Structure Optimization

Description :Website Structure Optimization is the process of optimizing the website seo friendly. With proper navigation, url structure, bread crumbs, alt tags and site map connected with the home page of the website.

Benefits / Impact : After doing this activity for any website, the website will be seo friendly and search engine crawlers can easily navigate through the website thus there will be an increase in traffic to the website along with keywords raking in search engines.

Content Optimization:

Description: Content Optimization is the process of optimizing the content with relevant keywords which we are targeting after analyzing the competition. We will include the keywords in to the content where ever applicable so that its search engine and user friendly.

Benefits / Impact : We will do a competitive analysis and Keyword research for the website and include the keywords in content. We will make sure we are including right type of keywords that our competitors are using. The impact will be our keywords will rank in search engines above our competitors.

Image Optimization

Description: Image optimization is the process of including targeted keyword or key phrase on the image. The keyword should describe about the image. This is helpful for search engines and both users preservative.

Benefits / Impact : We will do an image optimization process for the website and will make sure all the images are properly described with targeted keywords. This activity will make sure that we are also listed in google images as well as in google search since image optimization plays an important role in load time of the website along with keyword density.

HTML code optimization

Description: HTML code optimization is the process of compressing the HTML code and making the website code to content ratio less. Because search engines don’t crawl code it will only crawl content. This will also make sure website load time also increase.

Benefits / Impact : After doing HTML code optimization for the website. The loading time will improve with search engine spiders crawling entire website. Traffic or visitors to the website will increase with top ranking of keywords in search engine.

Meta tag creation & optimization

Description: META tags are essential tags which describe your web site to the search engine spiders. META tags now are responsible for telling the spiders what your site is about. What your META tag says may determine what kind of description your site has on search engine results.

Benefits / Impact : We will implement meta tags, description and keywords for all the pages of the client website after doing a competitor analysis. We will include the meta tags with keywords which our competitors are using to come on top in search results. This will increase the traffic or visitors to the website also our keywords will rank in search engines.

HTML Site map creation

Description: By adding a link to an HTML site map on the home page or simply globally in the footer, we can ensure that search engines have the ability to crawl every page on the website

Benefits / Impact: We will update / include the current sitemap and will make sure all links are included in sitemap. This will make sure search crawlers can easily crawl entire website without any roadblocks. Also this will increase user experience.

Creation & Regular Updation of Google XMLSitemap

Description: XML sitemap is basically used to submit website contents & urs in google database or in google webmaster tool. XML sitemap crawls entire website and makes easy for google spider to crawl the website. An XML is updated whenever there is any new page added in the website.

Benefits / Impact: We will add / update the current xml site map and include a new xml sitemap. By doing this google crawler can crawl new pages included by the portal. This will increase the visitors to the website.

Google Analytics Setup & Monitoring

Description: Google Analytics is basically used to measure the traffic or visitors to the website. This tool by google enables to find the traffic coming from which region, what kind of audience are coming. Per day traffic, weekly, monthly etc with visitor time spend on website etc.

Benefits / Impact: We will integrate GA code in the website. We will be giving client a detailed monthly reports. This will help client to work more on the keywords which are bringing traffic to the website.

Robots.txt Optimization

Description: Robots.txt is basically used to invite / block search engine spiders to crawl the website. Robots.txt is useful when you don’t want to show certain pages such as admin, email or control panel pages to be crawled in search engines.

Benefits / Impact: We will update or add robots.txt by including or inviting more search engine crawlers. This will help website to get listed in other search engines like bing, yahoo etc.

RSS Feed Generation & RSS Syndication

Description: RSS is called really simple syndication. RSS is an xml file, basically RSS feed is used to submit news, press release, articles on various news or press release websites automatically.

Benefits / Impact: We will be making an RSS feed where its press release/ news will be included in news / pr websites. By doing this activity we will get page views as well as back links and popularity in search engines.

Off Page Optimization Activity

Manual Relevant Directory Submission

Description: Relevant directory submission is the process of including website url /urls with its title, description and keywords within its same theme. For example if the website is for Aluminum manufacturing. Then the website should be included in Aluminum manufacturing category. This is basically used to generate back links for the website. Since backings plays an important role in ranking of the website.

Benefits / Impact: We will manually submit website url in relevant category in reputed directories. This will make sure ABG will get relevant quality back links which will help in ranking in search engines.

Examples

http://www.gmawebdirectory.com/

http://www.siteswebdirectory.com/

http://www.usalistingdirectory.com/

http://www.01webdirectory.com/

Article Creation & Submissions

Description: Article creation is the process of creating article relevant to the keyword which is aimed to rank in search engines. By doing this a one way link is obtained from article website. Which will boost the ranking of the website. Where as in article submission the articles are included in article submission websites.

Benefits / Impact: We will create high quality articles for the landing pages after including relevant keyword which we are targeting to rank in search engines. We will include the articles on high page rank websites, this will help to get relevant back links and traffic to the website.

Examples

http://www.thefreelibrary.com/

http://ezinearticles.com/

http://www.articlesbase.com/

Press Distribution

Description: A press release is made when there is an announcement / product launch / service launch etc. PR helps to get traffic and back links to the website from PR distribution website.

Benefits / Impact: We will distribute or submit client websites press release in high page rank and quality website. This will make sure getting quality traffic and ranking.

Examples

http://www.prlog.org/

http://www.directionsmag.com/

http://www.pr-inside.com/

Social Bookmarking

Description: Social bookmarking is the process of bookmarking stories which has to be promoted in search engines. Search engines pick up website which are listed in social website fast also ranks it fast.

Benefits / Impact: We will be doing social bookmarking for client. We will be including website urls in high quality websites with high PR. This will ensure that,will get traffic as well as ranking for its keywords in search engines.

Examples

http://www.reddit.com/

http://digg.com/

http://www.fark.com/

You may contact me at 9820831800 or email me at sunilnair2001@gmail.com for more details

SEO Training Course and Digital Marketing Institute in Navi Mumbai

Hi Friends,

This is Sunil Nair. I am an digital marketing expert and having more than 10 years experience in online marking sector. I work as a digital marketing manager in a reputed firm at navi mumbai. I also take regular SEO classes as well as weekend classes for working people. On Regular days the classes are conducted at evening 2 hrs because I am working and come home by 7:30, So the evening classes starts from 8 PM to 10 PM.  And at on week ends its  full time that is from 12 PM to 4 PM on Saturday and Sunday. The course is done at a very affordable price and I also make assistance for Job placement.

Following below are the topics of the course

Search Engine Basic
Internet
Website
Portals
Search Engines
Directories
Search Engines V/S directory
Major search engines and directories
Page Rank
Website Architecture
Essentials of good website designing
Domain
Hosting
How the Search Engine works

On Page Optimization

Meta Tags
Description
Keywords
Creating Robots file
Header and footer
Creating sitemaps
Optimizing Seo content
Image tag optimization
Keyword Density Analysis
Anchor Text
URL renaming/re-writing
Google webmaster tools

Keywords Research and Analysis

SWOT Analysis of Website
Keyword research
Competitor analysis
Finding Appropriate Keywords.

Off Page Optimization

Submission to search engines
Local marketing
Directory Submission
Blog Submission
Article Submission
Free Classifieds
Forums
Press Releases
Video optimization
Link Building
How to promote home page
Promoting Subsequent pages of the website
Black Hat / White Hat
Blog Comments

Google Adsense Training
Affiliate Marketing Training
Google Analytics Training
Social Media Optimization(SMO) Training
Facebook Training
Twitte Trainingr
Linked in Training
URL Shortening Tools
Using Tools and Applications for SMO
Social Bookmarking Training

What You Will Learn:

Introduction to search engine optimization (SEO).
How to create effective page Title Tags.
How to create an effective and optimized META Description Tag.
How to create an effective and optimized META Keywords Tag.
How to research and select appropriate keywords to target.
How to successfully integrate search keywords within your web site copy.
How to optimize each page of your web site step-by-step.
Overview of important search engines and directories.
How to submit your site to important search directories.
An overview of what search engines consider to be “spam”.
Web design elements to avoid to ensure your site is search
engine compatible.
How to monitor your search rankings and site traffic.

To join the course please call Sunil Nair 9820831800 or email sunilnair2001@gmail.com