Ashish Deora my old friend I met him in Navi Mumbai

Ashish Deora is my good friend and a good colleague. Who was with me at Navi Mumbai. We met after I guess around 10 years. And it was really fun meeting again my old friend. As I am into digital marketing for past so many years.

I an remember Ashish Deora as my first colleague in my first office in CBD Belapur, Navi Mumbai. Actually he was also a fresher at that point of time, just like me. At I guess 2003, the time digital marketing was not that boom. We got into online marketing stuff, We both worked and simultaneously learned. Our boss was kind hearten that he allowed both of us to learn new techniques to learn.

And most importantly to learn SEO from Starch. Today he is working with a well known brand as a digital marketing manager. Not too far I am also working as a Manager in a good firm.

It took good hard work and dedication from both of us that took us here. Because its always your intelligence that leads you to the success.

Its my personal experience until and unless you wont taste failure you cannot taste success. This is what my friend and college Ashish also told me.

Oops I am going off topic I guess. And after I met my friend. We discussed lots of our old talks and about future prospects. Then I called him to meet my family and had a small get together.

All these happened because of a social networking site. I would not name that social network website. But its famous and every one is using it. I hope now every one knew what website I am talking about.

IS Mumbai Still Safe for our Sisters.

Its really a shame what happened in Mumbai past week. Mumbai was so called safe place for woman, is no more safe. As a 23 year old Photojournalist was brutally gang raped by 5 monsters in the heart of the city in a deserted Mill.

Its a slap on all our faces and its the high time to strengthen our judicial system. With harsh punishment for the monsters who does it. My personal opinion is that the culprits should not be given a death punishment, because death will be a very small punishment for them. They should die each and everyday & every day they should ask for death or rather plead for death.

I think both their hands and legs should be chopped off and should be left on streets to beg . Then they will understand the pain and will die each and every day. This is the justice which should be implemented. strictly

This will make sure that no one dares to do this sought of crime again.

And as an old proverb says that as you sow so shall you reap is pretty correct. We should groom our childrens in a better way. We should educate them. Correct them when they do any thing wrong and show them the right path.

Because its all in our hands. We should first be a role model for them. This way we can reduce the crime rate that is alarmingly increasing in our city as well as in our country.

I would recommend education and only education which will bring end to this crime rate. Because as we see the crime are usually done by illiterate youths. I know is education is little expansive in private schools.

But our government have opened lots of schools where eduction is free and given afternoon healthy meals. Which is a help for any poor families.

Educate your child make your child a better citizen. And teach them how to respect each women as their our sisters.

Categories: Mumbai Tags: , , ,

I am going to be father and I am the happiest person in this world

Yes friends I am going to be father. And I am the happiest person in this word. I feel like I am in heaven. It was Saturday when I came to know that my wife is pregnant after we had done a PT at home and when it came positive I was on top of this world.

I rushed my wife to nearby hospital to confirm the pregnancy test by evening 9 o clock. Doctors done through test and investigations and confirmed me that my wife is 2 months pregnant. Soon I distributed sweets to all the hospital staff and doctors.

Doctors told us to come back by 16th August to know the baby position, heartbeat, health etc. I took the medicines prescribed by the doctors and headed back to home. Doctor specifically told my wife to take rest and don’t do any hard work for 3 to 4 months also avoid traveling as much as possible.

Then the next thing was to inform my in laws and my parents regarding this good news. And I informed my wife’s dad, mom, sister back in Kerala. And next day the good news was informed to my wife’s brother at Singapore. All were very very happy after knowing this news.

Lots of complements came from my in-laws. Then I informed my parents. My dad was very happy and came home with sweets to wish us.  Until now everything is going fine and my wife is in good health. I am waiting desperately and anxiously for march 29th 2013 when my daughter or son will come. As doctor has told me 29th is the due date.

Well I am having faith in god and praying to give me a healthy child

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What is success and How do we define success ?

What makes a person successful? How do we recognize success? To some people, success might mean wealth.  To others , it is recognition, good health, a good family, happiness, satisfaction, and peace of mind. What this really tell us is that success is subjective.  Success means different things to different people. The definition that I feel best summarize “success” is :

Success is the progressive relation of a worthy goal.—By Earl Nightingale

Lets look a these definitions carefully.

“Progressive” means that success is a journey, not a destination. We never arrive. After we reach one goal, we go on to next and next and so on.

“Realization” means it is an experience. Outside forces cannot make feel successful. I have to feel it within myself. It is internal not external. That’s why  what often appears as success externally may be total hollowness within.

“Worthiness” refers to our value system without which goals can be unworthy. Which are we heading? Towards positive or negative goals? Worthiness determines the quality of the journey. That is what gives meaning and fulfillment. Goals are important because they give us sense of direction.

Success without fulfillment is empty.

Some Obstacles to success

1 Ego

2 Fear of failure / success; lace of esteem

3 No plan

4 Lack of formalized goals

5 Life changes

6 Procrastination

7 Family responsibilities

8 Financial security issues

9 Lack of focus, being muddled

10 Giving up vision for promise of money

11 Doing too much alone

12 Overcommitment

13 Lack of commitment

14 Lack of training

15 Lack of persistence

16 Lack of priorities
The Winning Edge

In order to get the winning edge, We need to strive for excellence, not perfection, Striving for perfection is neurotic; striving for excellence is progress, because there is nothing that cant be done better or improved

All that we need is a little edge. The wining horse in race may win with 5-to-1 or 10-to-1 odds. Do you think he is five or ten time faster than other horses? Of course not . He may only be faster  by a fraction, by a nose, but the rewards are five or ten times grater.

It it fair? Who cares? It doesn’t matter. Those are the rules of the game. That is why the game is played. The same is true in our lives. Successful people are not ten times smarter than the people who fail. They may be fractionally, better,but the rewards are ten times bigger.

We don’t need to improve 1000% in any one area. All you need is to improve 1% in 1000 different areas, which is a lot easier. That is the winning edge!

Your Attitude Contributes to Success

Friends this is a very interesting story of attitude which I am going to write. Please share with your friends if you like it.

There was a man called Hafiz a farmer from Africa who was happy and content. He was happy because he was content. He was content because he was happy. One day a wise man came to him and told him about the glory of diamonds and the power that goes along with them. The wise man said,” If you had a diamond the size of your thumb, you could buy your own city. If you had a diamond the size of your first, you could probably own your own country.” And then the wise man left. That night, Hafiz couldn’t sleep He was unhappy and discontented. He was unhappy because he was discontented and discontented because he was unhappy.

Next morning Hafiz made arrangements to sell his farm, took care of this family, and went off in search of diamonds. He looked all though Europe and couldn’t find any. By the time he got to Spain, he was emotionally, physically and financially depleted. He was disheartened that he committed suicide by throwing himself into Barcelona River.

Back home, the person who has bought the farm was watering the camels at the stram that ran through the property. Across the stream, the rays of the morning sun hit a stone and made it sparkle like a rainbow. He thought the stone would look good in his living room. He picked up the stone and put it on his mantle piece. That afternoon, the wise man came and saw the stone sparkling. He asked, “Is Hafiz back?” The new owner said, “No, why do you ask?” The wise man said,” Because that is a diamond. I recognize one when I see one.” The man said, “No, that’s just a stone I picked up from the stream. Come I’ll show you. There are more.” They went and picked some sample and sent them for analysis. Sure enough, the stones were diamonds. They found that the farm was indeed covered with acres of diamonds.

What is the moral of the story?

There are six morals:

  1. When our attitude is right, we release that we are all walking on acres and acres of diamonds. Opportunity is always under our feet. We don’t have to go anywhere. All we need to do is recognize it.
  2. The grass always looks greener on the other side.
  3. While we are eying the grass on the other side, there are others who are eying the grass on our side. They would be happy to trade places with us.
  4. People, who don’t know how to recognize opportunity, complain of noise when it knocks.
  5. Lost opportunities are easier recognized when they are leaving rather than when they are coming.
  6. Opportunity only knocks once. The next one may be better or worse, but never the same one. That is why it is so crucial to make the right decision at the right time. A right decision at the wrong time becomes a wrong decision.
Categories: Uncategorized Tags: ,

The challenge I faced in SEO and Digital Marketing for my client

August 2, 2012 2 comments

Hello Friends,

Having said before that it takes lots of efforts to keep your keywords on top in search engines. So as an Internet marketing professional I too had to face the music by Google. 

As you all guys know there was a penguin update done on April 2012 by Google and most of the websites lost its ranking due to unnatural links pointing to their website which Google says it has detected or discovered  and thus penalized all the websites.

Hence my client’s website also becomes one of the victims of google penguin update. We were not knowing all these as client told us after some days of signing our contract  with their company. Prior giving contract to us the client had given contract to some other seo company in Srilanka. Who have done this unnatural link building to gain fast ranking in google.

Ok Leave that story behind of Srilankan company.  We found that in webmaster tool that client had got a message from Google saying about the unnatural links to their website.

We have done an in-depth analysis of the website back links and removed most of the links. There were lots of links from BMR  website that is Build my Rank.  It was a really big and challenging task as first of all the links have to be removed and then again build quality and natural links to the website.

We are now in process of doing it. Now its almost 3 months over now we have made good back links and clients keywords in google are also showing after we sent a reconsideration to google with all proof that we have removed the links


Sunil Nair

What is digital marketing and how to be positive

As the phrase says digital marketing, its all digital with less offline marketing.. will tell you in brief later. As this subject is very vast and require immense explanation.

You may also agree with me. Well myself Sunil Nair. I am into digital marketing for more than 10 years and worked with many SEO companies and done lots of free lancing projects . The journey was not that easy. Lots of ups and down. Thanks to google changing algorithms .

We poor seo’s have to adjust accordingly..Will write about my experience one by one just visit my blog often 🙂

So here I start. To begin with what is digital marketing. In today’s competitive world everyone wants sales and that also in quick span of time.

There were old methods of marketing like direct marketing, phone marketing, offline marketing, hoirding / banner marketing etc. which is rather fortunately or unfortunately still there.

We always procrastinate digital marketing . Or rather we are a procrastinators when it comes to digital marketing. But people are now understanding the power of search engines, social networks which is so powerful that it cam boom any business like anything.

Now corporate, SMEs are trying digital marketing as their medium of marketing. Because this is the real way to attract the traffic or potential customers to your website. Thus adding to your revenue and ROI.

Let me explain you how digital marketing is divided

It is divided in to

SEO that is search engine optimization
SMO – Social media optimization
PPC – Pay per click
Ad networks
Local Classifieds
Blogs, Articles, Press Releases
Social Bookmarks
Email Marketing
Forums, Community & Groups

Now when we integrate all these we can set up a real digital marketing for any business. But before setting up you have to understand the business logic and the competitors and products.

Because without understanding you won’t land anywhere. You will be like in a desert where you go on and on without knowing your destination what so ever. So be precise and very clear about what are your objectives and goals before setting up anything.

In digital marketing it is always smart work rather than hardwork. I won’t say hardwork doesn’t pay but in digital marketing smart work pays.

Smart work doesn’t mean that you are using paid and unnatural links pointing to your website. It is doing ethical seo. Allays keep in mind when you are doing seo, it is useful for end user and not for search engines.

Recently google had penalized lots of paid and unnatural link building website as well as the website which takes their website services to promote them. All google need is natural and it should not effect its search results.

Always read googles Terms and conditions before you start your seo work . It clearly says that you should not use any redirects, quality of the content, external links pointing to your website. Your website architecture etc.

If you are availing a service of seo company make sure that they are not using any unethical ways of marketing your products. Unethical precisely if I say is black hat seo or unnatural link building to your website. See its not their mistakes because they are flooded with lots of projects and all customers wants their website on top in google. Hence they choose an easy way or an automated way to post your links on some paid or link farming websites.

It some times work. But if you are caught then it will be very difficult to your website back to same position. Your website will be thrown on last page of google. So when ever you choose an seo company choose very wisely and always make sure that they are doing an ethical work for your website. Ask for a daily submission report and if possible have an in house seo professional who can cross check these links.

Having said all about these tricks of seo, I will tell you guys a story of a hardworking person

“There was a man working with a wood company. And his name was Tom. He was working for that company for past 5 years and he was very very hard working. But was paid only 5 thousand rupees per month.

One day company hired another person called sam with same salary. And after 6 months he got an increment of 3 thousand and again after 6 months he got the increment of 3 thousand, now his salary was 11 thousand. Seeing all these Tom got annoyed and went to the owner of the company and asked why this double standard he got 6 thousand in 1 year and I have got no increment in 5 years. And I am also doing the same job what he is doing. This is very unfair what company is doing to me.

The owner said that he is cutting more trees than you . And in 12 months he have doubled the cutting ratio of trees. On other hand you are cutting the same number of trees for 5 years. Hence you are deprived of increment. Whereas he got the increment. Listening all these Tom went back and started to work more harder to cut more trees but he was not able to cut more trees.

He went back to the owner and told that he is not able to cut more trees as he tried his best. So the owner suggested tom to discuss with sam. He might be doing some thing different that you and me don’t know.

Go and discuss with him and learn how is cutting more trees in less time and more than you. Tom said ok that’s a good idea and went to sam and asked sam how he could cut more trees.

Sam replied that its simple. After he cuts each trees he takes a 5 minutes break and sharps his axe. Once his axe is sharpe he can cut more trees in less time. He asked when you have sharpened your axe list time. He told sharp your axe more often and see the results.

Same way guys you do hard work in seo but if its not mixed with smart work things won’t work like this. Its also a knowledge that has to be sharpened each and every day. Or it won’t get its sharpness. In short I mean is that you have to be always in touch with google changing algorithms .

Do keep visiting my blog I will be adding lots of articles related to digital marketing, leading a positive life etc.