Archive

Posts Tagged ‘digital marketing’

How to handle a complaint given on forums, social media, blogs?

To handle a complaint on forms / social media as I suggested earlier we should have a positive dialogue with the customer and try to solve the problem which he/she has faced amicably. After making sure that the complaint is resolved. Request the customer to give a thanks on the same forum sing that the issue is resolved. Because there are lots of people there who is the part of forum and which gives a positive impact on them in respect to our brand.

In case of blog. It will be same process but in this case we have to contact the clog owner to convey our message. But there are lots of cases where our competitors can also leave some negative comments to defame our brand name. In this case we can directly approach google via google forum and give a complaint against them. But before doing so we should have a proper evidence that we are not wrong and it’s the competitor who is trying to defame our brand name.

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SEO Training Courses and SEO Classes in Navi Mumbai

Dear Students,

I am Sunil Nair.  SEO Expert and having more than 12 years experience in  digital marketing and online marketing. Following below are  the course details.  I will also make sure that you get placement in good company after completing the course. For more details kindly contact me at 9820831800 or email sunilnair2001@gmail.com . This SEO course is affordable and low cost so that every one can afford the course for better future.

* Search Engine Basic

  * Internet
  * Website
  * Portals
  * Search Engines
  * Directories
  * Search Engines V/S directory
  * Major search engines and directories
  * Page Rank
  * Website Architecture
  * Essentials of good website designing
  * Domain
  * Hosting
  * How the Search Engine works
On Page Optimization
  * Meta Tags
  * Description
  * Keywords
  * Creating Robots file
  * Header and footer
  * Creating sitemaps
  * Optimizing Seo content
  * Image tag optimization
  * Keyword Density Analysis
  * Anchor Text
  * URL renaming/re-writing
  * Google webmaster tools
  * Yahoo Feed Submission
Keywords Research and Analysis
  * SWOT Analysis of Website
  * Keyword research
  * Competitor analysis
  * Finding Appropriate Keywords.
Off Page Optimization
  * Submission to search engines
  * Local marketing
  * Directory Submission
  * Blog Submission
  * Article Submission
  * Free Classifieds
  * Forums
  * Press Releases
  * Video optimization
  * Link Building
  * How to promote home page
  * Promoting Subsequent pages of the website
  * Black Hat / White Hat
  * Blog Comments
Google Adsense Training
Affiliate Marketing Training
Google Analytics Training
Social Media Optimization(SMO) Training
Facebook Training
Twitte Trainingr
Linked in Training
URL Shortening Tools
Using Tools and Applications for SMO
Social Bookmarking Training
What You Will Learn:
  * Introduction to search engine optimization (SEO).
  * How to create effective page Title Tags.
  * How to create an effective and optimized META Description Tag.
  * How to create an effective and optimized META Keywords Tag.
  * How to research and select appropriate keywords to target.
  * How to successfully integrate search keywords within your web site copy.
  * How to optimize each page of your web site step-by-step.
  * Overview of important search engines and directories.
  * How to submit your site to important search directories.
      * An overview of what search engines consider to be “spam”.
  * Web design elements to avoid to ensure your site is search
engine compatible.
  * How to monitor your search rankings and site traffic.

SEO Training Course and Digital Marketing Institute in Navi Mumbai

Hi Friends,

This is Sunil Nair. I am an digital marketing expert and having more than 10 years experience in online marking sector. I work as a digital marketing manager in a reputed firm at navi mumbai. I also take regular SEO classes as well as weekend classes for working people. On Regular days the classes are conducted at evening 2 hrs because I am working and come home by 7:30, So the evening classes starts from 8 PM to 10 PM.  And at on week ends its  full time that is from 12 PM to 4 PM on Saturday and Sunday. The course is done at a very affordable price and I also make assistance for Job placement.

Following below are the topics of the course

Search Engine Basic
Internet
Website
Portals
Search Engines
Directories
Search Engines V/S directory
Major search engines and directories
Page Rank
Website Architecture
Essentials of good website designing
Domain
Hosting
How the Search Engine works

On Page Optimization

Meta Tags
Description
Keywords
Creating Robots file
Header and footer
Creating sitemaps
Optimizing Seo content
Image tag optimization
Keyword Density Analysis
Anchor Text
URL renaming/re-writing
Google webmaster tools

Keywords Research and Analysis

SWOT Analysis of Website
Keyword research
Competitor analysis
Finding Appropriate Keywords.

Off Page Optimization

Submission to search engines
Local marketing
Directory Submission
Blog Submission
Article Submission
Free Classifieds
Forums
Press Releases
Video optimization
Link Building
How to promote home page
Promoting Subsequent pages of the website
Black Hat / White Hat
Blog Comments

Google Adsense Training
Affiliate Marketing Training
Google Analytics Training
Social Media Optimization(SMO) Training
Facebook Training
Twitte Trainingr
Linked in Training
URL Shortening Tools
Using Tools and Applications for SMO
Social Bookmarking Training

What You Will Learn:

Introduction to search engine optimization (SEO).
How to create effective page Title Tags.
How to create an effective and optimized META Description Tag.
How to create an effective and optimized META Keywords Tag.
How to research and select appropriate keywords to target.
How to successfully integrate search keywords within your web site copy.
How to optimize each page of your web site step-by-step.
Overview of important search engines and directories.
How to submit your site to important search directories.
An overview of what search engines consider to be “spam”.
Web design elements to avoid to ensure your site is search
engine compatible.
How to monitor your search rankings and site traffic.

To join the course please call Sunil Nair 9820831800 or email sunilnair2001@gmail.com

Ashish Deora my old friend I met him in Navi Mumbai

Ashish Deora is my good friend and a good colleague. Who was with me at Navi Mumbai. We met after I guess around 10 years. And it was really fun meeting again my old friend. As I am into digital marketing for past so many years.

I an remember Ashish Deora as my first colleague in my first office in CBD Belapur, Navi Mumbai. Actually he was also a fresher at that point of time, just like me. At I guess 2003, the time digital marketing was not that boom. We got into online marketing stuff, We both worked and simultaneously learned. Our boss was kind hearten that he allowed both of us to learn new techniques to learn.

And most importantly to learn SEO from Starch. Today he is working with a well known brand as a digital marketing manager. Not too far I am also working as a Manager in a good firm.

It took good hard work and dedication from both of us that took us here. Because its always your intelligence that leads you to the success.

Its my personal experience until and unless you wont taste failure you cannot taste success. This is what my friend and college Ashish also told me.

Oops I am going off topic I guess. And after I met my friend. We discussed lots of our old talks and about future prospects. Then I called him to meet my family and had a small get together.

All these happened because of a social networking site. I would not name that social network website. But its famous and every one is using it. I hope now every one knew what website I am talking about.

What is digital marketing and how to be positive

As the phrase says digital marketing, its all digital with less offline marketing.. will tell you in brief later. As this subject is very vast and require immense explanation.

You may also agree with me. Well myself Sunil Nair. I am into digital marketing for more than 10 years and worked with many SEO companies and done lots of free lancing projects . The journey was not that easy. Lots of ups and down. Thanks to google changing algorithms .

We poor seo’s have to adjust accordingly..Will write about my experience one by one just visit my blog often 🙂

So here I start. To begin with what is digital marketing. In today’s competitive world everyone wants sales and that also in quick span of time.

There were old methods of marketing like direct marketing, phone marketing, offline marketing, hoirding / banner marketing etc. which is rather fortunately or unfortunately still there.

We always procrastinate digital marketing . Or rather we are a procrastinators when it comes to digital marketing. But people are now understanding the power of search engines, social networks which is so powerful that it cam boom any business like anything.

Now corporate, SMEs are trying digital marketing as their medium of marketing. Because this is the real way to attract the traffic or potential customers to your website. Thus adding to your revenue and ROI.

Let me explain you how digital marketing is divided

It is divided in to

SEO that is search engine optimization
SMO – Social media optimization
PPC – Pay per click
Ad networks
Local Classifieds
Blogs, Articles, Press Releases
Social Bookmarks
Email Marketing
Forums, Community & Groups

Now when we integrate all these we can set up a real digital marketing for any business. But before setting up you have to understand the business logic and the competitors and products.

Because without understanding you won’t land anywhere. You will be like in a desert where you go on and on without knowing your destination what so ever. So be precise and very clear about what are your objectives and goals before setting up anything.

In digital marketing it is always smart work rather than hardwork. I won’t say hardwork doesn’t pay but in digital marketing smart work pays.

Smart work doesn’t mean that you are using paid and unnatural links pointing to your website. It is doing ethical seo. Allays keep in mind when you are doing seo, it is useful for end user and not for search engines.

Recently google had penalized lots of paid and unnatural link building website as well as the website which takes their website services to promote them. All google need is natural and it should not effect its search results.

Always read googles Terms and conditions before you start your seo work . It clearly says that you should not use any redirects, quality of the content, external links pointing to your website. Your website architecture etc.

If you are availing a service of seo company make sure that they are not using any unethical ways of marketing your products. Unethical precisely if I say is black hat seo or unnatural link building to your website. See its not their mistakes because they are flooded with lots of projects and all customers wants their website on top in google. Hence they choose an easy way or an automated way to post your links on some paid or link farming websites.

It some times work. But if you are caught then it will be very difficult to your website back to same position. Your website will be thrown on last page of google. So when ever you choose an seo company choose very wisely and always make sure that they are doing an ethical work for your website. Ask for a daily submission report and if possible have an in house seo professional who can cross check these links.

Having said all about these tricks of seo, I will tell you guys a story of a hardworking person

“There was a man working with a wood company. And his name was Tom. He was working for that company for past 5 years and he was very very hard working. But was paid only 5 thousand rupees per month.

One day company hired another person called sam with same salary. And after 6 months he got an increment of 3 thousand and again after 6 months he got the increment of 3 thousand, now his salary was 11 thousand. Seeing all these Tom got annoyed and went to the owner of the company and asked why this double standard he got 6 thousand in 1 year and I have got no increment in 5 years. And I am also doing the same job what he is doing. This is very unfair what company is doing to me.

The owner said that he is cutting more trees than you . And in 12 months he have doubled the cutting ratio of trees. On other hand you are cutting the same number of trees for 5 years. Hence you are deprived of increment. Whereas he got the increment. Listening all these Tom went back and started to work more harder to cut more trees but he was not able to cut more trees.

He went back to the owner and told that he is not able to cut more trees as he tried his best. So the owner suggested tom to discuss with sam. He might be doing some thing different that you and me don’t know.

Go and discuss with him and learn how is cutting more trees in less time and more than you. Tom said ok that’s a good idea and went to sam and asked sam how he could cut more trees.

Sam replied that its simple. After he cuts each trees he takes a 5 minutes break and sharps his axe. Once his axe is sharpe he can cut more trees in less time. He asked when you have sharpened your axe list time. He told sharp your axe more often and see the results.

Same way guys you do hard work in seo but if its not mixed with smart work things won’t work like this. Its also a knowledge that has to be sharpened each and every day. Or it won’t get its sharpness. In short I mean is that you have to be always in touch with google changing algorithms .

Do keep visiting my blog I will be adding lots of articles related to digital marketing, leading a positive life etc.