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Posts Tagged ‘SEO Strategy’

Search engine optimization (SEO) Strategy

The following article in which the strategy is divided into two that is onpage and offpage. I have given a detailed analysis after each point. That is description and its benefits as well as impact on the same. This will give a clear idea for the client as well as for SEO person who is performing the activity for the client. Please following below guidelines. This will be beneficial for you

ON Page Optimization Activity

Website Structure Optimization

Description :Website Structure Optimization is the process of optimizing the website seo friendly. With proper navigation, url structure, bread crumbs, alt tags and site map connected with the home page of the website.

Benefits / Impact : After doing this activity for any website, the website will be seo friendly and search engine crawlers can easily navigate through the website thus there will be an increase in traffic to the website along with keywords raking in search engines.

Content Optimization:

Description: Content Optimization is the process of optimizing the content with relevant keywords which we are targeting after analyzing the competition. We will include the keywords in to the content where ever applicable so that its search engine and user friendly.

Benefits / Impact : We will do a competitive analysis and Keyword research for the website and include the keywords in content. We will make sure we are including right type of keywords that our competitors are using. The impact will be our keywords will rank in search engines above our competitors.

Image Optimization

Description: Image optimization is the process of including targeted keyword or key phrase on the image. The keyword should describe about the image. This is helpful for search engines and both users preservative.

Benefits / Impact : We will do an image optimization process for the website and will make sure all the images are properly described with targeted keywords. This activity will make sure that we are also listed in google images as well as in google search since image optimization plays an important role in load time of the website along with keyword density.

HTML code optimization

Description: HTML code optimization is the process of compressing the HTML code and making the website code to content ratio less. Because search engines don’t crawl code it will only crawl content. This will also make sure website load time also increase.

Benefits / Impact : After doing HTML code optimization for the website. The loading time will improve with search engine spiders crawling entire website. Traffic or visitors to the website will increase with top ranking of keywords in search engine.

Meta tag creation & optimization

Description: META tags are essential tags which describe your web site to the search engine spiders. META tags now are responsible for telling the spiders what your site is about. What your META tag says may determine what kind of description your site has on search engine results.

Benefits / Impact : We will implement meta tags, description and keywords for all the pages of the client website after doing a competitor analysis. We will include the meta tags with keywords which our competitors are using to come on top in search results. This will increase the traffic or visitors to the website also our keywords will rank in search engines.

HTML Site map creation

Description: By adding a link to an HTML site map on the home page or simply globally in the footer, we can ensure that search engines have the ability to crawl every page on the website

Benefits / Impact: We will update / include the current sitemap and will make sure all links are included in sitemap. This will make sure search crawlers can easily crawl entire website without any roadblocks. Also this will increase user experience.

Creation & Regular Updation of Google XMLSitemap

Description: XML sitemap is basically used to submit website contents & urs in google database or in google webmaster tool. XML sitemap crawls entire website and makes easy for google spider to crawl the website. An XML is updated whenever there is any new page added in the website.

Benefits / Impact: We will add / update the current xml site map and include a new xml sitemap. By doing this google crawler can crawl new pages included by the portal. This will increase the visitors to the website.

Google Analytics Setup & Monitoring

Description: Google Analytics is basically used to measure the traffic or visitors to the website. This tool by google enables to find the traffic coming from which region, what kind of audience are coming. Per day traffic, weekly, monthly etc with visitor time spend on website etc.

Benefits / Impact: We will integrate GA code in the website. We will be giving client a detailed monthly reports. This will help client to work more on the keywords which are bringing traffic to the website.

Robots.txt Optimization

Description: Robots.txt is basically used to invite / block search engine spiders to crawl the website. Robots.txt is useful when you don’t want to show certain pages such as admin, email or control panel pages to be crawled in search engines.

Benefits / Impact: We will update or add robots.txt by including or inviting more search engine crawlers. This will help website to get listed in other search engines like bing, yahoo etc.

RSS Feed Generation & RSS Syndication

Description: RSS is called really simple syndication. RSS is an xml file, basically RSS feed is used to submit news, press release, articles on various news or press release websites automatically.

Benefits / Impact: We will be making an RSS feed where its press release/ news will be included in news / pr websites. By doing this activity we will get page views as well as back links and popularity in search engines.

Off Page Optimization Activity

Manual Relevant Directory Submission

Description: Relevant directory submission is the process of including website url /urls with its title, description and keywords within its same theme. For example if the website is for Aluminum manufacturing. Then the website should be included in Aluminum manufacturing category. This is basically used to generate back links for the website. Since backings plays an important role in ranking of the website.

Benefits / Impact: We will manually submit website url in relevant category in reputed directories. This will make sure ABG will get relevant quality back links which will help in ranking in search engines.

Examples

http://www.gmawebdirectory.com/

http://www.siteswebdirectory.com/

http://www.usalistingdirectory.com/

http://www.01webdirectory.com/

Article Creation & Submissions

Description: Article creation is the process of creating article relevant to the keyword which is aimed to rank in search engines. By doing this a one way link is obtained from article website. Which will boost the ranking of the website. Where as in article submission the articles are included in article submission websites.

Benefits / Impact: We will create high quality articles for the landing pages after including relevant keyword which we are targeting to rank in search engines. We will include the articles on high page rank websites, this will help to get relevant back links and traffic to the website.

Examples

http://www.thefreelibrary.com/

http://ezinearticles.com/

http://www.articlesbase.com/

Press Distribution

Description: A press release is made when there is an announcement / product launch / service launch etc. PR helps to get traffic and back links to the website from PR distribution website.

Benefits / Impact: We will distribute or submit client websites press release in high page rank and quality website. This will make sure getting quality traffic and ranking.

Examples

http://www.prlog.org/

http://www.directionsmag.com/

http://www.pr-inside.com/

Social Bookmarking

Description: Social bookmarking is the process of bookmarking stories which has to be promoted in search engines. Search engines pick up website which are listed in social website fast also ranks it fast.

Benefits / Impact: We will be doing social bookmarking for client. We will be including website urls in high quality websites with high PR. This will ensure that,will get traffic as well as ranking for its keywords in search engines.

Examples

http://www.reddit.com/

http://digg.com/

http://www.fark.com/

You may contact me at 9820831800 or email me at sunilnair2001@gmail.com for more details