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How to reduce cost of complaints?
For instance, if there is a customer who didn’t got good service from our company he might end up putting something negative on the internet. Which might harm the reputation of the website/ business.
Following below are some of my suggestions which can help to maintain the reputation. Obviously there are some cost involved in it which might incur in the process of doing this. But doing so it will only increase our brand value.
- If we see any complaints on any form or social media. We should be quick enough to reply for their grievance. For ex there was one of my client called for ex, ABC (I am not giving the real name since I have not taken permission from them to publicize their name), which was basically into hair and scalp treatment. Since the number of clients were more. So it was obvious that some clients didn’t feel they got the correct type of service which they deserved. So some of the customers go online and put some negative comments. Hence I was responsible for eliminating those comments with fair dialogue with customers. Now here come two things either to give them the service or to refund the money. We suggested to give them a service again. Because refund of money is something which is coming as loss for the company. So most of the customers were happy about giving them service again. This way we kept the negative comments on a lower side.
- It’s true that customer is the king. We should treat the customer as the king. Even after the sale is done there should a constant touch with customer. For ex giving them some complementary offer or discount. The two thing we should expect is one business and then good reputation on social media. Just request to give a thanks / feedback on our social platform so that others feel yes the company is good and genuine.
- With more and more dialogues with customers through digital medium the less of complaints and less cost of complaints. Because no one likes dump and deaf. If there is proper reply, then there will be less of complaints hence cost involved in it will reduce considerably.
- We should make sure whatever we promise to clients, do we offer them and that too on time. Are all the commitments written on the website is crisp and clear with terms and conditions if any? Because most of the time customer gets confused what’s written on website and what they actually get in the end. So we should be clear enough when there is any announcement or statement given on website, social media or advertisement.
SEO Training Courses and SEO Classes in Navi Mumbai
I am Sunil Nair. SEO Expert and having more than 12 years experience in digital marketing and online marketing. Following below are the course details. I will also make sure that you get placement in good company after completing the course. For more details kindly contact me at 9820831800 or email sunilnair2001@gmail.com . This SEO course is affordable and low cost so that every one can afford the course for better future.
* Search Engine Basic
Search engine optimization (SEO) Strategy
The following article in which the strategy is divided into two that is onpage and offpage. I have given a detailed analysis after each point. That is description and its benefits as well as impact on the same. This will give a clear idea for the client as well as for SEO person who is performing the activity for the client. Please following below guidelines. This will be beneficial for you
ON Page Optimization Activity
Website Structure Optimization
Description :Website Structure Optimization is the process of optimizing the website seo friendly. With proper navigation, url structure, bread crumbs, alt tags and site map connected with the home page of the website.
Benefits / Impact : After doing this activity for any website, the website will be seo friendly and search engine crawlers can easily navigate through the website thus there will be an increase in traffic to the website along with keywords raking in search engines.
Content Optimization:
Description: Content Optimization is the process of optimizing the content with relevant keywords which we are targeting after analyzing the competition. We will include the keywords in to the content where ever applicable so that its search engine and user friendly.
Benefits / Impact : We will do a competitive analysis and Keyword research for the website and include the keywords in content. We will make sure we are including right type of keywords that our competitors are using. The impact will be our keywords will rank in search engines above our competitors.
Image Optimization
Description: Image optimization is the process of including targeted keyword or key phrase on the image. The keyword should describe about the image. This is helpful for search engines and both users preservative.
Benefits / Impact : We will do an image optimization process for the website and will make sure all the images are properly described with targeted keywords. This activity will make sure that we are also listed in google images as well as in google search since image optimization plays an important role in load time of the website along with keyword density.
HTML code optimization
Description: HTML code optimization is the process of compressing the HTML code and making the website code to content ratio less. Because search engines don’t crawl code it will only crawl content. This will also make sure website load time also increase.
Benefits / Impact : After doing HTML code optimization for the website. The loading time will improve with search engine spiders crawling entire website. Traffic or visitors to the website will increase with top ranking of keywords in search engine.
Meta tag creation & optimization
Description: META tags are essential tags which describe your web site to the search engine spiders. META tags now are responsible for telling the spiders what your site is about. What your META tag says may determine what kind of description your site has on search engine results.
Benefits / Impact : We will implement meta tags, description and keywords for all the pages of the client website after doing a competitor analysis. We will include the meta tags with keywords which our competitors are using to come on top in search results. This will increase the traffic or visitors to the website also our keywords will rank in search engines.
HTML Site map creation
Description: By adding a link to an HTML site map on the home page or simply globally in the footer, we can ensure that search engines have the ability to crawl every page on the website
Benefits / Impact: We will update / include the current sitemap and will make sure all links are included in sitemap. This will make sure search crawlers can easily crawl entire website without any roadblocks. Also this will increase user experience.
Creation & Regular Updation of Google XMLSitemap
Description: XML sitemap is basically used to submit website contents & urs in google database or in google webmaster tool. XML sitemap crawls entire website and makes easy for google spider to crawl the website. An XML is updated whenever there is any new page added in the website.
Benefits / Impact: We will add / update the current xml site map and include a new xml sitemap. By doing this google crawler can crawl new pages included by the portal. This will increase the visitors to the website.
Google Analytics Setup & Monitoring
Description: Google Analytics is basically used to measure the traffic or visitors to the website. This tool by google enables to find the traffic coming from which region, what kind of audience are coming. Per day traffic, weekly, monthly etc with visitor time spend on website etc.
Benefits / Impact: We will integrate GA code in the website. We will be giving client a detailed monthly reports. This will help client to work more on the keywords which are bringing traffic to the website.
Robots.txt Optimization
Description: Robots.txt is basically used to invite / block search engine spiders to crawl the website. Robots.txt is useful when you don’t want to show certain pages such as admin, email or control panel pages to be crawled in search engines.
Benefits / Impact: We will update or add robots.txt by including or inviting more search engine crawlers. This will help website to get listed in other search engines like bing, yahoo etc.
RSS Feed Generation & RSS Syndication
Description: RSS is called really simple syndication. RSS is an xml file, basically RSS feed is used to submit news, press release, articles on various news or press release websites automatically.
Benefits / Impact: We will be making an RSS feed where its press release/ news will be included in news / pr websites. By doing this activity we will get page views as well as back links and popularity in search engines.
Off Page Optimization Activity
Manual Relevant Directory Submission
Description: Relevant directory submission is the process of including website url /urls with its title, description and keywords within its same theme. For example if the website is for Aluminum manufacturing. Then the website should be included in Aluminum manufacturing category. This is basically used to generate back links for the website. Since backings plays an important role in ranking of the website.
Benefits / Impact: We will manually submit website url in relevant category in reputed directories. This will make sure ABG will get relevant quality back links which will help in ranking in search engines.
Examples
http://www.gmawebdirectory.com/
http://www.siteswebdirectory.com/
http://www.usalistingdirectory.com/
http://www.01webdirectory.com/
Article Creation & Submissions
Description: Article creation is the process of creating article relevant to the keyword which is aimed to rank in search engines. By doing this a one way link is obtained from article website. Which will boost the ranking of the website. Where as in article submission the articles are included in article submission websites.
Benefits / Impact: We will create high quality articles for the landing pages after including relevant keyword which we are targeting to rank in search engines. We will include the articles on high page rank websites, this will help to get relevant back links and traffic to the website.
Examples
http://www.thefreelibrary.com/
Press Distribution
Description: A press release is made when there is an announcement / product launch / service launch etc. PR helps to get traffic and back links to the website from PR distribution website.
Benefits / Impact: We will distribute or submit client websites press release in high page rank and quality website. This will make sure getting quality traffic and ranking.
Examples
Social Bookmarking
Description: Social bookmarking is the process of bookmarking stories which has to be promoted in search engines. Search engines pick up website which are listed in social website fast also ranks it fast.
Benefits / Impact: We will be doing social bookmarking for client. We will be including website urls in high quality websites with high PR. This will ensure that,will get traffic as well as ranking for its keywords in search engines.
Examples
You may contact me at 9820831800 or email me at sunilnair2001@gmail.com for more details
SEO Training Course and Digital Marketing Institute in Navi Mumbai
Hi Friends,
This is Sunil Nair. I am an digital marketing expert and having more than 10 years experience in online marking sector. I work as a digital marketing manager in a reputed firm at navi mumbai. I also take regular SEO classes as well as weekend classes for working people. On Regular days the classes are conducted at evening 2 hrs because I am working and come home by 7:30, So the evening classes starts from 8 PM to 10 PM. And at on week ends its full time that is from 12 PM to 4 PM on Saturday and Sunday. The course is done at a very affordable price and I also make assistance for Job placement.
Following below are the topics of the course
Search Engine Basic
Internet
Website
Portals
Search Engines
Directories
Search Engines V/S directory
Major search engines and directories
Page Rank
Website Architecture
Essentials of good website designing
Domain
Hosting
How the Search Engine works
On Page Optimization
Meta Tags
Description
Keywords
Creating Robots file
Header and footer
Creating sitemaps
Optimizing Seo content
Image tag optimization
Keyword Density Analysis
Anchor Text
URL renaming/re-writing
Google webmaster tools
Keywords Research and Analysis
SWOT Analysis of Website
Keyword research
Competitor analysis
Finding Appropriate Keywords.
Off Page Optimization
Submission to search engines
Local marketing
Directory Submission
Blog Submission
Article Submission
Free Classifieds
Forums
Press Releases
Video optimization
Link Building
How to promote home page
Promoting Subsequent pages of the website
Black Hat / White Hat
Blog Comments
Google Adsense Training
Affiliate Marketing Training
Google Analytics Training
Social Media Optimization(SMO) Training
Facebook Training
Twitte Trainingr
Linked in Training
URL Shortening Tools
Using Tools and Applications for SMO
Social Bookmarking Training
What You Will Learn:
Introduction to search engine optimization (SEO).
How to create effective page Title Tags.
How to create an effective and optimized META Description Tag.
How to create an effective and optimized META Keywords Tag.
How to research and select appropriate keywords to target.
How to successfully integrate search keywords within your web site copy.
How to optimize each page of your web site step-by-step.
Overview of important search engines and directories.
How to submit your site to important search directories.
An overview of what search engines consider to be “spam”.
Web design elements to avoid to ensure your site is search
engine compatible.
How to monitor your search rankings and site traffic.
To join the course please call Sunil Nair 9820831800 or email sunilnair2001@gmail.com
What is digital marketing and how to be positive
As the phrase says digital marketing, its all digital with less offline marketing.. will tell you in brief later. As this subject is very vast and require immense explanation.
You may also agree with me. Well myself Sunil Nair. I am into digital marketing for more than 10 years and worked with many SEO companies and done lots of free lancing projects . The journey was not that easy. Lots of ups and down. Thanks to google changing algorithms .
We poor seo’s have to adjust accordingly..Will write about my experience one by one just visit my blog often 🙂
So here I start. To begin with what is digital marketing. In today’s competitive world everyone wants sales and that also in quick span of time.
There were old methods of marketing like direct marketing, phone marketing, offline marketing, hoirding / banner marketing etc. which is rather fortunately or unfortunately still there.
We always procrastinate digital marketing . Or rather we are a procrastinators when it comes to digital marketing. But people are now understanding the power of search engines, social networks which is so powerful that it cam boom any business like anything.
Now corporate, SMEs are trying digital marketing as their medium of marketing. Because this is the real way to attract the traffic or potential customers to your website. Thus adding to your revenue and ROI.
Let me explain you how digital marketing is divided
It is divided in to
SEO that is search engine optimization
SMO – Social media optimization
PPC – Pay per click
Ad networks
Local Classifieds
Blogs, Articles, Press Releases
Social Bookmarks
Email Marketing
Forums, Community & Groups
Now when we integrate all these we can set up a real digital marketing for any business. But before setting up you have to understand the business logic and the competitors and products.
Because without understanding you won’t land anywhere. You will be like in a desert where you go on and on without knowing your destination what so ever. So be precise and very clear about what are your objectives and goals before setting up anything.
In digital marketing it is always smart work rather than hardwork. I won’t say hardwork doesn’t pay but in digital marketing smart work pays.
Smart work doesn’t mean that you are using paid and unnatural links pointing to your website. It is doing ethical seo. Allays keep in mind when you are doing seo, it is useful for end user and not for search engines.
Recently google had penalized lots of paid and unnatural link building website as well as the website which takes their website services to promote them. All google need is natural and it should not effect its search results.
Always read googles Terms and conditions before you start your seo work . It clearly says that you should not use any redirects, quality of the content, external links pointing to your website. Your website architecture etc.
If you are availing a service of seo company make sure that they are not using any unethical ways of marketing your products. Unethical precisely if I say is black hat seo or unnatural link building to your website. See its not their mistakes because they are flooded with lots of projects and all customers wants their website on top in google. Hence they choose an easy way or an automated way to post your links on some paid or link farming websites.
It some times work. But if you are caught then it will be very difficult to your website back to same position. Your website will be thrown on last page of google. So when ever you choose an seo company choose very wisely and always make sure that they are doing an ethical work for your website. Ask for a daily submission report and if possible have an in house seo professional who can cross check these links.
Having said all about these tricks of seo, I will tell you guys a story of a hardworking person
“There was a man working with a wood company. And his name was Tom. He was working for that company for past 5 years and he was very very hard working. But was paid only 5 thousand rupees per month.
One day company hired another person called sam with same salary. And after 6 months he got an increment of 3 thousand and again after 6 months he got the increment of 3 thousand, now his salary was 11 thousand. Seeing all these Tom got annoyed and went to the owner of the company and asked why this double standard he got 6 thousand in 1 year and I have got no increment in 5 years. And I am also doing the same job what he is doing. This is very unfair what company is doing to me.
The owner said that he is cutting more trees than you . And in 12 months he have doubled the cutting ratio of trees. On other hand you are cutting the same number of trees for 5 years. Hence you are deprived of increment. Whereas he got the increment. Listening all these Tom went back and started to work more harder to cut more trees but he was not able to cut more trees.
He went back to the owner and told that he is not able to cut more trees as he tried his best. So the owner suggested tom to discuss with sam. He might be doing some thing different that you and me don’t know.
Go and discuss with him and learn how is cutting more trees in less time and more than you. Tom said ok that’s a good idea and went to sam and asked sam how he could cut more trees.
Sam replied that its simple. After he cuts each trees he takes a 5 minutes break and sharps his axe. Once his axe is sharpe he can cut more trees in less time. He asked when you have sharpened your axe list time. He told sharp your axe more often and see the results.
Same way guys you do hard work in seo but if its not mixed with smart work things won’t work like this. Its also a knowledge that has to be sharpened each and every day. Or it won’t get its sharpness. In short I mean is that you have to be always in touch with google changing algorithms .
Do keep visiting my blog I will be adding lots of articles related to digital marketing, leading a positive life etc.
ureachsunilnair 