To handle a complaint on forms / social media as I suggested earlier we should have a positive dialogue with the customer and try to solve the problem which he/she has faced amicably. After making sure that the complaint is resolved. Request the customer to give a thanks on the same forum sing that the issue is resolved. Because there are lots of people there who is the part of forum and which gives a positive impact on them in respect to our brand.
In case of blog. It will be same process but in this case we have to contact the clog owner to convey our message. But there are lots of cases where our competitors can also leave some negative comments to defame our brand name. In this case we can directly approach google via google forum and give a complaint against them. But before doing so we should have a proper evidence that we are not wrong and it’s the competitor who is trying to defame our brand name.
I am Sunil Nair. SEO Expert and having more than 12 years experience in digital marketing and online marketing. Following below are the course details. I will also make sure that you get placement in good company after completing the course. For more details kindly contact me at 9820831800 or email email@example.com . This SEO course is affordable and low cost so that every one can afford the course for better future.
* Search Engine Basic
The following article in which the strategy is divided into two that is onpage and offpage. I have given a detailed analysis after each point. That is description and its benefits as well as impact on the same. This will give a clear idea for the client as well as for SEO person who is performing the activity for the client. Please following below guidelines. This will be beneficial for you
ON Page Optimization Activity
Website Structure Optimization
Description :Website Structure Optimization is the process of optimizing the website seo friendly. With proper navigation, url structure, bread crumbs, alt tags and site map connected with the home page of the website.
Benefits / Impact : After doing this activity for any website, the website will be seo friendly and search engine crawlers can easily navigate through the website thus there will be an increase in traffic to the website along with keywords raking in search engines.
Description: Content Optimization is the process of optimizing the content with relevant keywords which we are targeting after analyzing the competition. We will include the keywords in to the content where ever applicable so that its search engine and user friendly.
Benefits / Impact : We will do a competitive analysis and Keyword research for the website and include the keywords in content. We will make sure we are including right type of keywords that our competitors are using. The impact will be our keywords will rank in search engines above our competitors.
Description: Image optimization is the process of including targeted keyword or key phrase on the image. The keyword should describe about the image. This is helpful for search engines and both users preservative.
Benefits / Impact : We will do an image optimization process for the website and will make sure all the images are properly described with targeted keywords. This activity will make sure that we are also listed in google images as well as in google search since image optimization plays an important role in load time of the website along with keyword density.
HTML code optimization
Description: HTML code optimization is the process of compressing the HTML code and making the website code to content ratio less. Because search engines don’t crawl code it will only crawl content. This will also make sure website load time also increase.
Benefits / Impact : After doing HTML code optimization for the website. The loading time will improve with search engine spiders crawling entire website. Traffic or visitors to the website will increase with top ranking of keywords in search engine.
Meta tag creation & optimization
Description: META tags are essential tags which describe your web site to the search engine spiders. META tags now are responsible for telling the spiders what your site is about. What your META tag says may determine what kind of description your site has on search engine results.
Benefits / Impact : We will implement meta tags, description and keywords for all the pages of the client website after doing a competitor analysis. We will include the meta tags with keywords which our competitors are using to come on top in search results. This will increase the traffic or visitors to the website also our keywords will rank in search engines.
HTML Site map creation
Description: By adding a link to an HTML site map on the home page or simply globally in the footer, we can ensure that search engines have the ability to crawl every page on the website
Benefits / Impact: We will update / include the current sitemap and will make sure all links are included in sitemap. This will make sure search crawlers can easily crawl entire website without any roadblocks. Also this will increase user experience.
Creation & Regular Updation of Google XMLSitemap
Description: XML sitemap is basically used to submit website contents & urs in google database or in google webmaster tool. XML sitemap crawls entire website and makes easy for google spider to crawl the website. An XML is updated whenever there is any new page added in the website.
Benefits / Impact: We will add / update the current xml site map and include a new xml sitemap. By doing this google crawler can crawl new pages included by the portal. This will increase the visitors to the website.
Google Analytics Setup & Monitoring
Description: Google Analytics is basically used to measure the traffic or visitors to the website. This tool by google enables to find the traffic coming from which region, what kind of audience are coming. Per day traffic, weekly, monthly etc with visitor time spend on website etc.
Benefits / Impact: We will integrate GA code in the website. We will be giving client a detailed monthly reports. This will help client to work more on the keywords which are bringing traffic to the website.
Description: Robots.txt is basically used to invite / block search engine spiders to crawl the website. Robots.txt is useful when you don’t want to show certain pages such as admin, email or control panel pages to be crawled in search engines.
Benefits / Impact: We will update or add robots.txt by including or inviting more search engine crawlers. This will help website to get listed in other search engines like bing, yahoo etc.
RSS Feed Generation & RSS Syndication
Description: RSS is called really simple syndication. RSS is an xml file, basically RSS feed is used to submit news, press release, articles on various news or press release websites automatically.
Benefits / Impact: We will be making an RSS feed where its press release/ news will be included in news / pr websites. By doing this activity we will get page views as well as back links and popularity in search engines.
Off Page Optimization Activity
Manual Relevant Directory Submission
Description: Relevant directory submission is the process of including website url /urls with its title, description and keywords within its same theme. For example if the website is for Aluminum manufacturing. Then the website should be included in Aluminum manufacturing category. This is basically used to generate back links for the website. Since backings plays an important role in ranking of the website.
Benefits / Impact: We will manually submit website url in relevant category in reputed directories. This will make sure ABG will get relevant quality back links which will help in ranking in search engines.
Article Creation & Submissions
Description: Article creation is the process of creating article relevant to the keyword which is aimed to rank in search engines. By doing this a one way link is obtained from article website. Which will boost the ranking of the website. Where as in article submission the articles are included in article submission websites.
Benefits / Impact: We will create high quality articles for the landing pages after including relevant keyword which we are targeting to rank in search engines. We will include the articles on high page rank websites, this will help to get relevant back links and traffic to the website.
Description: A press release is made when there is an announcement / product launch / service launch etc. PR helps to get traffic and back links to the website from PR distribution website.
Benefits / Impact: We will distribute or submit client websites press release in high page rank and quality website. This will make sure getting quality traffic and ranking.
Description: Social bookmarking is the process of bookmarking stories which has to be promoted in search engines. Search engines pick up website which are listed in social website fast also ranks it fast.
Benefits / Impact: We will be doing social bookmarking for client. We will be including website urls in high quality websites with high PR. This will ensure that,will get traffic as well as ranking for its keywords in search engines.
You may contact me at 9820831800 or email me at firstname.lastname@example.org for more details
This is Sunil Nair. I am an digital marketing expert and having more than 10 years experience in online marking sector. I work as a digital marketing manager in a reputed firm at navi mumbai. I also take regular SEO classes as well as weekend classes for working people. On Regular days the classes are conducted at evening 2 hrs because I am working and come home by 7:30, So the evening classes starts from 8 PM to 10 PM. And at on week ends its full time that is from 12 PM to 4 PM on Saturday and Sunday. The course is done at a very affordable price and I also make assistance for Job placement.
Following below are the topics of the course
Search Engine Basic
Search Engines V/S directory
Major search engines and directories
Essentials of good website designing
How the Search Engine works
On Page Optimization
Creating Robots file
Header and footer
Optimizing Seo content
Image tag optimization
Keyword Density Analysis
Google webmaster tools
Keywords Research and Analysis
SWOT Analysis of Website
Finding Appropriate Keywords.
Off Page Optimization
Submission to search engines
How to promote home page
Promoting Subsequent pages of the website
Black Hat / White Hat
Google Adsense Training
Affiliate Marketing Training
Google Analytics Training
Social Media Optimization(SMO) Training
Linked in Training
URL Shortening Tools
Using Tools and Applications for SMO
Social Bookmarking Training
What You Will Learn:
Introduction to search engine optimization (SEO).
How to create effective page Title Tags.
How to create an effective and optimized META Description Tag.
How to create an effective and optimized META Keywords Tag.
How to research and select appropriate keywords to target.
How to successfully integrate search keywords within your web site copy.
How to optimize each page of your web site step-by-step.
Overview of important search engines and directories.
How to submit your site to important search directories.
An overview of what search engines consider to be “spam”.
Web design elements to avoid to ensure your site is search
How to monitor your search rankings and site traffic.
To join the course please call Sunil Nair 9820831800 or email email@example.com
Having said before that it takes lots of efforts to keep your keywords on top in search engines. So as an Internet marketing professional I too had to face the music by Google.
As you all guys know there was a penguin update done on April 2012 by Google and most of the websites lost its ranking due to unnatural links pointing to their website which Google says it has detected or discovered and thus penalized all the websites.
Hence my client’s website also becomes one of the victims of google penguin update. We were not knowing all these as client told us after some days of signing our contract with their company. Prior giving contract to us the client had given contract to some other seo company in Srilanka. Who have done this unnatural link building to gain fast ranking in google.
Ok Leave that story behind of Srilankan company. We found that in webmaster tool that client had got a message from Google saying about the unnatural links to their website.
We have done an in-depth analysis of the website back links and removed most of the links. There were lots of links from BMR website that is Build my Rank. It was a really big and challenging task as first of all the links have to be removed and then again build quality and natural links to the website.
We are now in process of doing it. Now its almost 3 months over now we have made good back links and clients keywords in google are also showing after we sent a reconsideration to google with all proof that we have removed the links
As the phrase says digital marketing, its all digital with less offline marketing.. will tell you in brief later. As this subject is very vast and require immense explanation.
You may also agree with me. Well myself Sunil Nair. I am into digital marketing for more than 10 years and worked with many SEO companies and done lots of free lancing projects . The journey was not that easy. Lots of ups and down. Thanks to google changing algorithms .
We poor seo’s have to adjust accordingly..Will write about my experience one by one just visit my blog often 🙂
So here I start. To begin with what is digital marketing. In today’s competitive world everyone wants sales and that also in quick span of time.
There were old methods of marketing like direct marketing, phone marketing, offline marketing, hoirding / banner marketing etc. which is rather fortunately or unfortunately still there.
We always procrastinate digital marketing . Or rather we are a procrastinators when it comes to digital marketing. But people are now understanding the power of search engines, social networks which is so powerful that it cam boom any business like anything.
Now corporate, SMEs are trying digital marketing as their medium of marketing. Because this is the real way to attract the traffic or potential customers to your website. Thus adding to your revenue and ROI.
Let me explain you how digital marketing is divided
It is divided in to
SEO that is search engine optimization
SMO – Social media optimization
PPC – Pay per click
Blogs, Articles, Press Releases
Forums, Community & Groups
Now when we integrate all these we can set up a real digital marketing for any business. But before setting up you have to understand the business logic and the competitors and products.
Because without understanding you won’t land anywhere. You will be like in a desert where you go on and on without knowing your destination what so ever. So be precise and very clear about what are your objectives and goals before setting up anything.
In digital marketing it is always smart work rather than hardwork. I won’t say hardwork doesn’t pay but in digital marketing smart work pays.
Smart work doesn’t mean that you are using paid and unnatural links pointing to your website. It is doing ethical seo. Allays keep in mind when you are doing seo, it is useful for end user and not for search engines.
Recently google had penalized lots of paid and unnatural link building website as well as the website which takes their website services to promote them. All google need is natural and it should not effect its search results.
Always read googles Terms and conditions before you start your seo work . It clearly says that you should not use any redirects, quality of the content, external links pointing to your website. Your website architecture etc.
If you are availing a service of seo company make sure that they are not using any unethical ways of marketing your products. Unethical precisely if I say is black hat seo or unnatural link building to your website. See its not their mistakes because they are flooded with lots of projects and all customers wants their website on top in google. Hence they choose an easy way or an automated way to post your links on some paid or link farming websites.
It some times work. But if you are caught then it will be very difficult to your website back to same position. Your website will be thrown on last page of google. So when ever you choose an seo company choose very wisely and always make sure that they are doing an ethical work for your website. Ask for a daily submission report and if possible have an in house seo professional who can cross check these links.
Having said all about these tricks of seo, I will tell you guys a story of a hardworking person
“There was a man working with a wood company. And his name was Tom. He was working for that company for past 5 years and he was very very hard working. But was paid only 5 thousand rupees per month.
One day company hired another person called sam with same salary. And after 6 months he got an increment of 3 thousand and again after 6 months he got the increment of 3 thousand, now his salary was 11 thousand. Seeing all these Tom got annoyed and went to the owner of the company and asked why this double standard he got 6 thousand in 1 year and I have got no increment in 5 years. And I am also doing the same job what he is doing. This is very unfair what company is doing to me.
The owner said that he is cutting more trees than you . And in 12 months he have doubled the cutting ratio of trees. On other hand you are cutting the same number of trees for 5 years. Hence you are deprived of increment. Whereas he got the increment. Listening all these Tom went back and started to work more harder to cut more trees but he was not able to cut more trees.
He went back to the owner and told that he is not able to cut more trees as he tried his best. So the owner suggested tom to discuss with sam. He might be doing some thing different that you and me don’t know.
Go and discuss with him and learn how is cutting more trees in less time and more than you. Tom said ok that’s a good idea and went to sam and asked sam how he could cut more trees.
Sam replied that its simple. After he cuts each trees he takes a 5 minutes break and sharps his axe. Once his axe is sharpe he can cut more trees in less time. He asked when you have sharpened your axe list time. He told sharp your axe more often and see the results.
Same way guys you do hard work in seo but if its not mixed with smart work things won’t work like this. Its also a knowledge that has to be sharpened each and every day. Or it won’t get its sharpness. In short I mean is that you have to be always in touch with google changing algorithms .
Do keep visiting my blog I will be adding lots of articles related to digital marketing, leading a positive life etc.